The Brand
Each piece begins in its purest form—precious metals melted and shaped by hand, transforming into something uniquely refined. We embrace imperfection as a mark of authenticity, where raw textures meet refined luxury. Jewelry that carry stories, made to last a lifetime.
The sister duo brand, led by Jordan Alexandra and Jen Lauray, is built on a shared passion for craftsmanship and meaningful design. Together, they create pieces that celebrate individuality and the beauty found in raw, yet refined, artistry.
About Jordan
My journey has been anything but conventional. I began in fashion, working under Zac Posen and Oscar de la Renta, where I learned the artistry, precision, and storytelling behind design.
In 2015, I took a leap of faith and launched my own clothing brand—an exhilarating chapter that led to a debut at Fashion Week and placements in Foravi and Nordstrom.
And then, I did something unexpected. I walked away.
People thought I was crazy when I transitioned into medicine, but for me, it wasn’t about leaving—it was about evolving.
Today, I balance dual careers in medicine and jewelry design—one rooted in science, the other in creativity. Whether in the clinic or at the jeweler’s bench, my work is guided by the same philosophy: connection, meaning, and storytelling.
About Jen
I've always been drawn to creativity—it’s where I feel most at home. While studying psychology, I took an acting class just to push myself out of my shell. That one class changed everything. With the encouragement of my first teacher, Cliff Osmond, I pursued a career in acting, eventually landing my first film alongside Brendan Fraser—while seven months pregnant with my first son.
Life took me in many creative directions. Between raising my two boys, I started a cookie company, helped launch a jewelry line, and worked as a culinary developer for a local restaurant. I’ve come to realize that if I’m not creating something, I feel a void.
Now, working alongside my sister to design jewelry feels like the perfect next chapter—an extension of who we are and what we love.